Google is no.1 brand in the world

UK Research agency, Millward Brown has published today its annual BrandZ Top 100 strongest Brands, placing Google on no 1, estimating it's value at $86bn.

The top proves how powerful brands are, even in the face of the economic downturn taking place in the U.S. and announced for the UK. I could add especially in hard economic times, a well established brand will get stronger as people become more concerned with good value for money and you can never beat perceived quality.

So, this is top 20. The sectors with the strongest growth:




The value of the brands is calculated like this:

*all graphs and tables are taken from Millward Brown Top 100 Brands 2008